One operator. Thirteen years in hard markets.

Restricted categories are a hard school. Advertising is limited or closed, listings are fought over by better-funded incumbents, and compliance sits on every claim and every pack. You cannot buy your way to attention, so you earn distribution by knowing the route to market, the distributor’s economics, and what the buyer needs to justify the listing.

Thirteen years of field sales, national accounts and distributor management kept showing the same thing. Brands with good products stalled on the commercial process around them: pricing in a spreadsheet on one laptop, orders taken over WhatsApp, a pipeline that lived in someone’s head.

Advising people to fix that only goes so far. Trailhead does both: the commercial work, and the software that keeps it running once the work is done.