Trailhead Holdings Ltd
We help brands grow in competitive markets, from NGP and FMCG consulting to bespoke software development and SaaS products.
What we do
One of a handful of UK operators with hands-on experience across both nicotine pouches and vaping. 13+ years navigating category complexity, building distributor networks, and taking brands to market across the UK and Europe.
Talk to usMost businesses outgrow off-the-shelf tools before they realise it. The gaps between platforms, the manual bridging, the context-switching. We build internal tools, client portals, and SaaS products that fit the specific shape of your operation. From the first discovery conversation through to deployment and beyond.
Start a projectMVP Cricket is a SaaS platform built specifically for grassroots cricket clubs. Automated MVP scoring after every match, live Play-Cricket integration, player leaderboards, and club management tools. Everything a club needs to run more professionally and keep players more engaged, in one place.
Learn moreNGP & FMCG Consulting
One of a handful of UK operators with hands-on experience across both nicotine pouches and vaping. 13+ years navigating category complexity, building distributor networks, and taking brands to market across the UK and Europe.
13+
Years in NGP & FMCG
6
International markets operated in
£5M+
Revenue built from scratch
1
Successful founder exit
Services
Track record
2024.26
Head of Sales and Business Development
RUSH and PAZ nicotine pouches. UK and EU expansion across DACH, Sweden, Italy, and South Africa.
2023.24
Chief Executive Officer
Built a reduced-risk nicotine brand from the ground up. Full UK launch delivered in six months.
2022.23
Head of Sales UK
UK market entry for e-cigarettes from zero. Retail and distribution coverage built within twelve months.
2020.22
Head of Sales and Marketing
£1M+ annual revenue. National UK distribution secured through Unitas.
2014.20
Founder and CCO
One of the UK's leading vaping and CBD companies. £1,500 start-up to £5M+ turnover. £4M raised. Successful exit in 2019.
Category focus
Available for retained advisory, project-based work, and interim commercial director appointments. All engagements via Trailhead Holdings Ltd.
Talk to usBespoke App Development
Most businesses outgrow off-the-shelf tools before they realise it. The gaps between platforms, the manual bridging, the context-switching. We build internal tools, client portals, and SaaS products that fit the specific shape of your operation. From the first discovery conversation through to deployment and beyond.
4+
Products currently in active development or deployment
3
Core technologies used across every build
Next.js, Supabase, Tailwind
1
Development partner throughout
Not handed off mid-project
What we build
Examples
Our own internal operating system, built to run a multi-workstream business from a single platform. Covers a command centre dashboard, Kanban boards per workstream, CRM, invoicing with PDF generation, an AI quoting module, and a client discovery flow. Built on Next.js, TypeScript, Tailwind, and Supabase. The same stack we use for clients.
We are in early-stage development with a consumer brand building a client-facing portal to centralise order management, account reporting, and brand asset distribution. Replacing a fragmented mix of emails, spreadsheets, and shared drives with one login.
We work with a small number of clients at any one time. If you have a tool you need built properly, get in touch early.
Start a projectMVP Cricket
MVP Cricket is a SaaS platform built specifically for grassroots cricket clubs. Automated MVP scoring after every match, live Play-Cricket integration, player leaderboards, and club management tools. Everything a club needs to run more professionally and keep players more engaged, in one place.
Learn moreLeaderboard
Stats
Automated
MVP scoring calculated without manual input
Live
Play-Cricket sync pulling match data directly
1
Platform for scoring, leaderboards, and club management
Features
Who it is for
Any grassroots cricket club running on a mix of WhatsApp messages, shared spreadsheets, and manual scoresheets. Clubs that want to reward performance, track form across a season, and give players something to check between matches. Committee members who want to spend less time on admin and more time on cricket.
Currently available at mvpcricket.app. Built by someone who plays the game and sits on a club committee.
Thinking
29 March 2026
How I replaced five different tools with one custom-built platform for managing all my workstreams.
29 March 2026
Nicotine pouches have moved from niche to mainstream. Here is what the data says about where the market is heading.
Get in touch
Whether you're looking for commercial consultancy, a development partner, or just want to find out more, we'd love to hear from you.
