Trailhead Holdings Ltd
We help brands grow in competitive markets, from NGP and FMCG consulting to bespoke software development and SaaS products.
What we do
One of a handful of UK operators with hands-on experience across both nicotine pouches and vaping. 13+ years navigating category complexity, building distributor networks, and taking brands to market across the UK and Europe.
Talk to usMost businesses outgrow off-the-shelf tools before they realise it. The gaps between platforms, the manual bridging, the context-switching. We build internal tools, client portals, and SaaS products that fit the specific shape of your operation. From the first discovery conversation through to deployment and beyond.
Start a projectMVP Cricket is a SaaS platform built specifically for grassroots cricket clubs. Automated MVP scoring after every match, live Play-Cricket integration, player leaderboards, and club management tools. Everything a club needs to run more professionally and keep players more engaged, in one place.
Learn moreBrightFire is a bespoke field service management PWA we built for fire & security, electrical, HVAC, and facilities management operations. Not a subscription product — an example of the kind of tool we design and build for clients.
Learn moreNGP & FMCG Consulting
One of a handful of UK operators with hands-on experience across both nicotine pouches and vaping. 13+ years navigating category complexity, building distributor networks, and taking brands to market across the UK and Europe.
13+
Years in NGP & FMCG
6
International markets operated in
£5M+
Revenue built from scratch
1
Successful founder exit
Services
Track record
2024.26
Head of Sales and Business Development
RUSH and PAZ nicotine pouches. UK and EU expansion across DACH, Sweden, Italy, and South Africa.
2023.24
Chief Executive Officer
Built a reduced-risk nicotine brand from the ground up. Full UK launch delivered in six months.
2022.23
Head of Sales UK
UK market entry for e-cigarettes from zero. Retail and distribution coverage built within twelve months.
2020.22
Head of Sales and Marketing
£1M+ annual revenue. National UK distribution secured through Unitas.
2014.20
Founder and CCO
One of the UK's leading vaping and CBD companies. £1,500 start-up to £5M+ turnover. £4M raised. Successful exit in 2019.
Category focus
Available for retained advisory, project-based work, and interim commercial director appointments. All engagements via Trailhead Holdings Ltd.
Talk to usBespoke App Development
Most businesses outgrow off-the-shelf tools before they realise it. The gaps between platforms, the manual bridging, the context-switching. We build internal tools, client portals, and SaaS products that fit the specific shape of your operation. From the first discovery conversation through to deployment and beyond.
4+
Products currently in active development or deployment
3
Core technologies used across every build
Next.js, Supabase, Tailwind
1
Development partner throughout
Not handed off mid-project
What we build
Examples
Our own internal operating system, built to run a multi-workstream business from a single platform. Covers a command centre dashboard, Kanban boards per workstream, CRM, invoicing with PDF generation, an AI quoting module, and a client discovery flow. Built on Next.js, TypeScript, Tailwind, and Supabase. The same stack we use for clients.
A SaaS platform built for grassroots cricket clubs. Automated MVP scoring after every match, live Play-Cricket integration, player leaderboards, and club management. Everything a club committee needs to operate more professionally in one place.
Learn more →A bespoke field service management PWA for fire & security, electrical, HVAC, and facilities management businesses. Job scheduling, digital job sheets, photo capture, and offline-first sync. A showcase of what we build for operations that have outgrown generic software.
Learn more →We work with a small number of clients at any one time. If you have a tool you need built properly, get in touch early.
Start a projectMVP Cricket
MVP Cricket is a SaaS platform built specifically for grassroots cricket clubs. Automated MVP scoring after every match, live Play-Cricket integration, player leaderboards, and club management tools. Everything a club needs to run more professionally and keep players more engaged, in one place.
Learn moreLeaderboard
Stats
Automated
MVP scoring calculated without manual input
Live
Play-Cricket sync pulling match data directly
1
Platform for scoring, leaderboards, and club management
Features
Who it is for
Any grassroots cricket club running on a mix of WhatsApp messages, shared spreadsheets, and manual scoresheets. Clubs that want to reward performance, track form across a season, and give players something to check between matches. Committee members who want to spend less time on admin and more time on cricket.
Currently available at mvpcricket.app. Built by someone who plays the game and sits on a club committee.
BrightFire
BrightFire is not a subscription product — it is a bespoke PWA we developed to demonstrate what we can build for field service operations. Job scheduling, digital job sheets, offline capability, and real-time field-to-office sync. The kind of tool we deliver for clients who need something that fits the actual shape of how they work.
Learn moreToday's jobs
Fire Alarm Inspection
09:00 · J. Cooper
HVAC Annual Service
11:30 · T. Marsh
Emergency Lighting Test
14:00 · S. White
Stats
PWA
Works in any browser, on any device
Offline
Fully functional without a signal
Live
Field and office always in sync
Features
Who it is for
Field service businesses running on phone calls, paper job sheets, and email chains. Fire & security, electrical, HVAC, plumbing, and facilities management teams who need a single system that works for engineers in the field and managers back at the office.
An example build. If you need something like this for your operation, we can design and deliver it.
Learn more →Thinking
29 March 2026
How I replaced five different tools with one custom-built platform for managing all my workstreams.
29 March 2026
Nicotine pouches have moved from niche to mainstream. Here is what the data says about where the market is heading.
Get in touch
Whether you're looking for commercial consultancy, a development partner, or just want to find out more, we'd love to hear from you.
