We design and build digital products for businesses that have outgrown off-the-shelf software. Marketing sites, internal tools, client portals, mobile-first apps, and full web platforms. Every one of them built in-house, from the first discovery conversation through to deployment and beyond.
| REF | WORK | TOWN | STATUS |
|---|---|---|---|
| FA-4471 | Fire alarm service | Harlow | COMPLETE |
| EI-0912 | EICR, unit 4 | Basildon | ON SITE |
| FG-2205 | F-Gas check | Brentwood | SCHEDULED |
SYNCS OFFLINE · SIGNATURE + PHOTO AT THE PANEL
CAP
6 facings
CAP-01
Fast, accessible, search-ready sites that load in under a second and read well on a phone. Built on modern frameworks rather than a page builder, so the site stays quick and the content stays yours.
CAP-02
The system your business actually runs on. Job tracking, client portals, dashboards, approval flows, anything that currently lives across a spreadsheet, an inbox and a WhatsApp group.
CAP-03
Installable apps that work on a bad 4G signal and sync when the van is back in range. No app store review cycle, no separate iOS and Android codebase to maintain.
CAP-04
End to end: positioning, pricing model, onboarding, billing, and the product itself. We have taken our own products from blank page to paying customers, so this is not theory.
CAP-05
A consistent visual language across every screen, defined in code rather than a static file. New features look like they belong without a designer redrawing them each time.
CAP-06
Software is only useful when it talks to the rest of your stack. We wire products into the tools you already pay for, and automate the handoffs that currently cost someone an afternoon.
JOBS
4 on record
The detail below is the whole point. Anyone can show a screenshot, so here is the problem each business came with, what we actually built, what it runs on, and where it got to. The products we build and sell ourselves live at Trailhead Labs.
The bespoke build that became a product.
THE PROBLEM
Bright Fire Services, a fire and security contractor in Harlow, was tracking jobs across a WhatsApp group, a Word template and a shared drive. Certificates were retyped in the office from paper brought back off site. When a client’s insurer asked them to prove every alarm on a site had been serviced on time, assembling the evidence took most of a day.
OUTCOME
Paperwork now lands in the office before the engineer has left the car park. The build worked well enough that Trailhead Labs productised it into Engineer OS and took it to market. That is the clearest proof we know how to design software for a trade rather than for a demo.
WHAT WE BUILT
A trade supplier that reads like a market list, not a catalogue.
THE PROBLEM
An independent, family-run fine food supplier selling into London kitchens: restaurants, hotels, private chefs, yachts and members' clubs. The buyers are chefs, they order against a cut-off, and they judge a supplier on whether the produce is right rather than on how a website looks. The site had to carry a daily-changing range and open a trade account without putting a form wall in front of a chef at 11am.
OUTCOME
Live at wildnfreshltd.com, carrying the full range and taking trade account enquiries.
WHAT WE BUILT
One site, four audiences, and volunteers who update it themselves.
THE PROBLEM
A village club in Brentwood, three teams, on the same ground since 1949, with a clubhouse it lets out for weddings, wakes and functions. Four audiences with almost nothing in common: members checking a Saturday result on a phone at the ground, prospective players judging the standard, hire enquirers who do not care about cricket at all, and sponsors deciding whether to renew. Nobody on the committee is a developer, so any site that needed one to change a fixture or a photo would go stale by August.
OUTCOME
Live at brookwealdcc.co.uk and maintained by the club rather than by us. The club is also where MVP Cricket was proven before it was sold to anyone: a full season of fixtures, selections, published team sheets and match-fee collection ran on it there, across 40+ members and £7,000+ in match fees collected. The site consumes that same platform’s public leaderboard endpoint, so the build and the product meet on one page. Disclosure: Trailhead’s operator sits on the club committee, so this is club work rather than an arm’s-length commission.
WHAT WE BUILT
A full rebuild for a London law firm.
THE PROBLEM
A ten-practice-area solicitors firm in Forest Gate running on an ageing WordPress build. The site looked reasonable on the surface but the code underneath was slow, hard to change and holding back search performance. Every content update meant a developer.
WHERE IT IS UP TO
Audit delivered and scope agreed across three costed options. Currently in build, and we will publish the before-and-after numbers when it ships.
WHAT WE ARE BUILDING
CON
Not commissioned
These are our own concepts rather than client projects, built to show how we approach a brief in sectors we work in often. Each one starts from the single job the site has to do, then designs backwards from it.
CON-01
ConceptPrivate practice site built around one job: getting a nervous first-time patient to book. Treatment pages priced openly, finance options up front, and a booking flow that never asks for more than a name and a number.
CON-02
ConceptMenu-led design where the food does the selling. Reservations, a live-editable menu the owner updates from their phone, and a private-hire enquiry form that captures covers and date in one step.
CON-03
ConceptA trades site that qualifies before it converts. Project gallery by job type, a quote request that asks the three questions worth asking, and service-area pages that rank for the towns the business actually covers.
SEQ
01–05
A structured conversation about how the work moves through your business today, where it sticks, and what a fix is actually worth. You leave with a written scope whether or not you hire us.
Screens and flows before code. You see and react to the real thing early, when changes are cheap, rather than signing off a wireframe and hoping.
Shipped in working slices, not one big reveal at the end. You get a live URL from the first week and watch it fill in, so nothing is a surprise at handover.
Deployment, domains, email, analytics, and your data migrated in. We do the setup rather than handing you a checklist.
Software is never finished. Ongoing support and a steady release rhythm, or a clean handover with documentation if you would rather take it in-house.
FAQ
Asked first
If yours is not here, ask it directly. You will get a straight answer rather than a brochure.
A marketing website and a multi-tenant SaaS platform are not the same conversation, so we do not publish a single number. What we do give you, free and in writing, is a scoped proposal with a fixed price against it after the discovery call. No hourly estimates that drift.
A website is typically weeks. A web app or MVP is typically months, but you get a live URL in the first week and watch it fill in from there. We ship in working slices rather than disappearing for a quarter and returning with a reveal.
We do. There is no agency layer, no account manager between you and the person writing the code, and nothing is sent offshore. That is why the project list is short and the work is deep.
Yes. On bespoke builds you own the codebase outright and we hand over the repository, the infrastructure and the documentation. You are never locked in to us to keep the thing running.
Often the right answer is to fix rather than replace, and we will say so if it is. Our first step is usually an audit of what you have, delivered in writing, so the decision is made on evidence rather than a sales pitch.
Your choice. Ongoing support and a regular release rhythm, or a clean handover with documentation if you would rather take it in-house or to another developer.
End of bay
Most projects start with a business that knows something is costing them time but cannot yet name the fix. That is the conversation we are good at. You leave it with a written scope and a fixed price, whether or not you go ahead with us.
WRITTEN SCOPE · FIXED PRICE · NO HOURLY DRIFT